Joseph Palermo creates from the look to the finished product – from advertising to collateral to web design as well as corporate images. Joe received his Bachelor of Fine Arts Degree from the Ringling College of Art and Design. In 1983 he became Art Director for one of the nations largest recruitment advertising agency in Tampa, Florida where he created work for such clients as Upjohn Laboratories, Smith Aerospace, Tampa General Hospital, Denny’s Restaurants and others. In 1995 he joined Wellcraft Marine in the Engineering Department as Computer Graphics Specialist for all lines as well as working closely with the Marketing Department on product launches, dealer meetings and trade shows. While at Wellcraft, Joe has designed the graphic packages for the Scarab Race Teams, as well as the Scarabs used in the movie Face-Off.

Since 2001 he has owned and operated Palermo Design Group where he remains today producing award winning designs.